Sanjay Bhatia - President and Founder

Sanjay brings a decade of software industry passion and experience to Izenda. Before founding Izenda, he was an Integration Consultant and Project Manager for Trilogy, where he worked directly with C-level executives at Bristol-Myers Squibb and Tricon, and engaged in strategic initiatives with HP/Compaq. Prior to that, Sanjay was a Software Design Engineer at Microsoft, where he worked on Visual Studio 2002 as part of the Environment Team. While with Radiant Systems, Sanjay designed and implemented one of the first commercially tested systems allowing customers to order pizza via the web. He has also made significant contributions to XML query research, human biological analytics and software-based real-time rendering and shading techniques.

Sanjay graduated with High Honors from Georgia Tech, receiving a BS in Computer Science with a specialization in Graphics, Visualization and Usability. He earned his MBA in General Business from Georgia State University. After many years of implementing custom and off-the-shelf reporting solutions, Sanjay recognized the unmet needs of today's non-expert users and the challenge of the ever-changing environment, and in response, invented the core components of Izenda Reports to provide a better means for accessing data. After many successful deployments and hundreds of happy users, he converted the technology into a reusable software component that can be integrated into virtually any application.

Steve Bachman has thirty years experience in sales, marketing, operations, and corporate management in the technology industry with startup and fast growth technology products and service companies. Steve’s experience includes a successful track record with self funded and venture capital funded businesses, with multiple successes in creating shareholder value through profitable company growth and sale of businesses to McAfee, Xcelerate, Renaissance, NetIQ and Computer Associates.

Steve’s recent activities include leading the redesign of the North American sales channel strategy and reseller programs for PestPatrol, a leading provider of Spyware security software. Upon its sale to Computer Associates (NYSE: CA), Steve then led Computer Associates' integration of the PestPatrol North American reseller channel into the CA sales channel. Prior to PestPatrol, Steve was Chairman Sellera, LLC, a field sales and marketing company which provided on-site sales and training services to technology products companies distributing products to resellers such as Best Buy, CompUSA, Circuit City, and OfficeMax. Sellera clients included BellSouth, Dell. EarthLink, Klipsch Audio, and SimpleTech.

As CEO of Marshal Software LLC, an email and web content security company, Steve developed the organization's launch strategy, set up the US operations, and grew the America’s Group to 120+ Resellers and $455K per month in revenues in the 18 months before the company was sold to NetIQ Corp. (NASDAQ: NTIQ). Following the acquisition, Bachman led the integration of Marshal's North and South American operations, resellers, customers, and employees into the NetIQ organization.