Ever since the dawn of data processing and green-bar printouts, reporting has been a critically important function within any business application. Reports are used by managers, executives and others to extract the business intelligence they need to make sound business decisions. Reports help decision makers avoid competitive threats, take advantage of opportunities and run business more efficiently. It's all about getting actionable business intelligence when it's needed -- up to date and in the format that's most useful.

The problem is... Every time a user needs a new report or even a modification to an existing canned report, they've got to make a request. Then wait. Often for days, weeks or longer. Business moves much to fast to wait...

• ...while the request is prioritized against the list of projects facing the dev team
  
  
• ...while the specification for the report is created, then goes through the approval process
  
  
• ...while a Crystal Report or SQL Reporting Services programmer writes the code
  
  
• ...while the new report is deployed or integrated into the existing application

Enter Izenda Reports. It allows the users of an ASP.NET application to create and modify their own reports -- without programming or database knowledge. It puts information in the hands of the people who need it, without interrupting developers with constant requests for "just one more report." It gives decision makers what they want, right now. Everyone wins!

Learn more at www.Izenda.com

Watch the video to see how a business user can create an elaborate report, complete with graphs and charts, in about four minutes.

Take a test drive. The full Enterprise Edition of Izenda Reports is live at our web site. It's connected to the familiar Northwind database.

Who's Using Izenda Reports?

Thousands of users, world-wide. Companies like Volvo headquarters in Sweden. Emory University in Atlanta. The Cardiovascular Research Foundation. The US Navy - which had stringent security requirements Izenda Reports met with flying colors. And Wellpoint - a company that insures one in every nine Americans for healthcare.

If you sell a .NET software product under your own brand...if you write custom .NET applications...if you are a Corporate IT department professional...you can use Izenda Reports to speed development, delight your users and forget legacy "canned reports" forever.

Want to see how Izenda Reports integrates into your .NET application? How your end users can produce their own reports in just a few minutes, on their own?  JOIN US for a revealing web meeting Wednesday, January 23rd at 4PM Eastern time for: An Overview of Reporting Best Practices.

Izenda Reports contains a one-click Visual Grouping feature that can simplify lengthy reports and make them much more informative.

Here's a typical report (from the familiar Northwind SQL database) with various Categories of products listed one after another. For example, you'll see Beverages category repeated over and over, followed by Condiments, etc. We've saved the report here as a PDF, to save space in this newsletter.  (Incidentally, creating the PDF is also a one-click operation. We could similarly have saved it in CSV, Excel, XML, Open Office, RTF, etc.)

The report With Visual Grouping automatically summarizes each Category. This makes the report easier to read, to interpret and gives a better view of information.

How do you "turn on" Visual Grouping?  The screen shot below shows how it appears in the standard Izenda Reports user interface at our web site.  Of course when you integrate Izenda Reports into your application, you'll want it to take on the look and feel of your application.

For example, you might make Visual Grouping a default feature for all the reports coming from your .NET application. Or, you might activate it with a radio button or a multi-select drop-down instead of a check box -- if circumstances and your design make that more appropriate for your app.

Bottom line: the user of your app can do in a few seconds what it would take a Crystal or SQL Reporting Services developer -- shall we say, just a while longer -- to build into a report. This self-service, on-demand capability is what users want. Now it's easy to give it to them.

We're here to help:

• Developers empower their end users and reduce the workload associated with the busy work of report writing. 
  
  
• Sales and Marketing software professionals gain competitive advantage by giving users what they want, rather than what you think they want from their database.
  
  
• Business users own and use their data to make better business decisions.
  
  
• Build win-win partnerships with forward-thinking software development and software marketing professionals.

According to IDC, over one million databases are installed each year at a cost of $16 billion -- a lot of money. But what's worse, companies spend another $8 billion just to extract the information in those million databases so their users can make intelligent, timely business decisions!

There is a better way. Giving users ownership of their data, without having to task IT for every new report or "tweak" to an existing report just makes sense.  We're here to help you make that happen.

When you integrate Izenda Reports into your .NET web application, you're empowering your users, gaining competitive advantage and reducing time to market.  You know your users want and expect to have the information they need -- right now.  You can deliver all that and more when you tap into the technology that is Izenda Reports.

www.Izenda.com

What Development and Software Marketing Professionals Are Saying

"We were able to download a demo from the website, put it on our server, point to our actual database and try it. It took about 30 minutes to 1 hour to deploy the product."