Izenda, LLC

The #1 Embedded Analytics and Visualization Platform for Cloud and Web Apps

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Izenda Management Team

sanjay bhatia

Sanjay Bhatia, Founder and CEO

Sanjay Bhatia is a first generation American, inventor, entrepreneur and pioneer in decision science and interactive data visualization. Sanjay is founder and CEO of Izenda, the market leader in self-service reporting for Microsoft's ASP.NET platform. The company has been highlighted by Microsoft for its refreshingly simple approach to data analytics, is an ATDC Graduate and has been named one of the most innovative companies in Georgia by TAG. TechAmerica nominated Izenda “Cool Technology” of the Year in 2010. Sanjay has also won TIE Entrepreneur of the Year Award as well as The Apex Society's Power 30 Under 30.

Sanjay has an MBA from Georgia State and graduated with high honors from Georgia Tech with a BS in Computer Science. Prior to founding Izenda, Sanjay worked in engineering and consulting positions at Radiant Systems, Trilogy and Microsoft.

Sanjay has been highlighted on Sky Radio, Channel 9, Jezabel, Micro-ISV, The Startup Podcast and Atlanta Business Radio X.

Sanjay enjoys traveling to the world's major cities, power yoga, meditation, hiking, biking, cooking, HDR Photography, acrylic painting and mixed medium digital artwork.

His vision and mission is to create simple tools that help people better understand their information in order to enhance the quality of their lives and organizations.

stephen walden

Stephen J. Walden, CFO

Steve Walden is a marketing-savvy senior executive, a successful entrepreneur and a private-equity investor. His chief passion is building businesses from scratch to multimillion dollar levels.

As Executive Director of the IBM/Sears joint venture called Prodigy, he helped launch the first consumer online service and grew it to a revenue level exceeding $100 million. This pioneering effort required the invention of new marketing techniques which are commonplace today such as introducing software both to the OEM and to retail channels. At one point his software became the largest selling brand in the retail market.

At BellSouth (now AT&T) he was a Vice President in the online service division, where his team launched not only BellSouth.net but also several other related businesses, including a webhosting business that grew to several hundred million dollars in value.

Later, he took over the role of Chief Executive Officer of a failing technology company and led it to a highly successful turnaround. He completely revitalized the business, leading it into new markets with new products and new energy. Shareholders received major cash payouts as a result of this success.

Earlier in his career, as a senior vice president at Grey Direct in New York (a subsidiary of Grey Advertising), he learned how to grow and manage profitably a big-ticket fee-for-service business. The agency billed in excess of $120 million, entirely through fee-generating projects and relationships. Currently, he serves on the Boards of multiple companies and nonprofit organizations and, as an angel investor, analyzes market opportunities, evaluates management teams and risks his own money on companies with growth potential.

Professional Experience:

  • Slingshot Product Development Group – Lawrenceville, GA – Chief Executive Officer
  • Walden Associates – Atlanta, GA – President
  • Netsurfer Corp. – Atlanta, GA – President and CEO
  • Innotrac Corp. – Duluth, GA – Vice President, Electronic Commerce
  • BellSouth – Atlanta, GA – Divisional Vice President
  • Prodigy Services Company (IBM/Sears joint venture) – White Plains, NY – Executive Director
  • Grey Direct (Subsidiary of Grey Advertising) – New York, NY – Senior Vice President
  • Time Warner – New York, NY –
    • Director of Marketing, Manhattan Cable TV
    • Director of Marketing, Warner Amex Cable Communications (Warner/American Express joint venture)
    • Additional management positions with Time, Sports Illustrated and Home Box Office


  • Bachelor Degree: University of Pennsylvania
  • Master’s Degree: Columbia University
  • Additional postgraduate work: Columbia University
louie bernstein

Louie Bernstein, Chief Sales Officer

At Izenda, Louie has responsibility for all Sales and Marketing efforts. While at Izenda, under Louie's direction, Izenda has increased its sales run rate two and a half times.

Previous to Izenda, Louie was the General Manager of New Horizons Computer Learning Center of Atlanta. Louie's responsibilities included all profit and loss for the center and overall management of hiring, sales and training delivery. During the worst economy in 30 years, Louie led all six of the national centers in sales and collections, increased sales 10% and increased profits 321%.

Louie was the founder and CEO of MindIQ for 22+ years. During his term as CEO, he steadily grew the business, bringing to market several products. MindIQ was included in the 2002 Inc. 500 list of fastest growing companies.

Louie is the author of, How to be a Professional Salesperson, a comprehensive and daily sales training course that is sold around the world. The lessons in this course pull from a career of real-world selling experiences.

Winner AA-ISP’S Top 25 Most Influential Inside Sales Professionals in 2013.

ray killebrew

Ray Killebrew, Marketing Executive

Mr. Killebrew is internationally recognized for his straightforward, pragmatic, down-to-earth approach in working with clients to achieve profound changes in their digital brand strategy. He has worked with some of the most recognized and respected brands globally, supporting them in significantly growing their businesses, enhancing their consumer experience, creating more profit and connections, while improving consumer clarity and focus. With strong skills in business strategy, consumer experience and design, Killebrew has ensured that the optimal approach is defined and implemented. Mr. Killebrew excels at identifying the appropriate e-business technology needed to meet the varied challenges faced by a diverse customer-base. During his 20 years of experience developing B2B and B2C interactive/internet solutions, he has managed numerous divisions and directed for hundreds of large scaled projects across the U.S. and worldwide.

With this experience and thought leadership, he has created true success both in traditional media and emerging interactive media channels. His clients have consistently increased their net worth, creating rich and meaningful brand experiences, and expanded their client base. Mr. Killebrew draws on strategic analytical thinking, strong interpersonal skills, diverse business experiences and creative problem-solving abilities, which makes his marketing, branding and e-business solutions highly effective.

Mr. Killebrew has managed numerous groundbreaking interactive solutions for global brands that focus on excellence. Furthermore, he has progressive experience in all phases of advanced interactive development, enterprise content web management, direct response solutions, innovative product development, and all areas of creative media services. His extensive creative experience combined with strategic business know-how, produces positive revenue generating results.

He has studied at East Carolina University BA in Art History/Communications, Art Institute of Atlanta degree in Media Communications, and Certifications at Emory University, Equifax and IBM Global Services. Mr. Killebrew is an active participant in many National industry organizations and speaks to emerging technologies on a regular basis. He resides in Atlanta, Georgia with his wife and two daughters.

larry gold

Larry Gold, VP of Business Development

Mr. Gold has considerable experience in the development and implementation of successful strategies and operational plans for the rapid improvement of the profitability of Healthcare Providers and service companies. He is experienced in a multitude of different specialties, and has successfully guided both start-ups and high growth organizations. He was the lead negotiator in the design and development of a joint ventured, patient centered heart & vascular hospital to be jointly managed by the practice and the hospital authority and currently is shepherding the development of a free standing emergency specialty hospital in Atlanta.

Nationally known as a “Turn Around” expert, Larry has helped numerous troubled hospitals and physician groups attain financial success, successfully navigate the storm waves of a merger, survive the trials and tribulations of growing an organization and/or the politics of designing and implementing a new physician and/or executive compensation formula.

A published authority on physician business strategy, he has lectured extensively and recently participated in the Institute of Health Administration Panels on Entrepreneurship and Innovation at Emory University. Larry has presented programs for the students and faculty of leading medical schools as diverse as Harvard University and Morehouse School of Medicine. He has conferred with numerous hospital organizations to improve / structure their physician relationships, was editor of a nationally distributed Medicare Part-B Newsletter and editor of three editions of the textbook Medicare: Past, Present and Future.

Not content to simply talk about issues, he is a “hands-on” expert whose management style, experience and methodology are such that they are able to bridge the gap between strategic thinking and the successful implementation of one’s plan.

Previous positions include: partner in a private equity firm, CEO of a specialty emergency hospital, COO / Administrator of a 65 physician multi-specialty clinic, CEO of a 21 physician cardiology practice, Senior Vice President of the largest medical training and consulting company in America, and Principal / COO of an investment banking firm. In addition, Mr. Gold owned and operated a nationally respected medical consulting and billing service.

His degrees include: an E-MBA in management from Fairleigh Dickinson University, a M.Ph. in administration from Boston College and a BS in chemistry from The University of Massachusetts at Dartmouth.