The addition of embedded business intelligence to your product or application is a substantial change. However, this change greatly improves efficiency and ROI for your users and meets a growing demand in the business world.
84% of software vendors see embedded BI as the next major trend arising from the growing demand for analytics.
When you decide to take on an embedded BI project, there are many things to consider. Oftentimes, software product managers don’t consider the plan for after they complete the integration. Focusing on adoption and making a seamless transition for your users are just as important as figuring out the steps to get embedded BI seamlessly added to your product.
Your application is unique and so are your customers’ analytics needs. Generally, they want something that’s easy to use and doesn’t disrupt their workflow. While you are providing a great value to them through embedded BI, they have to understand that value and how it’s solving a problem for them.
Think big, but start small when rolling out a new update. Users are much more likely to adopt one or two things at a time, rather than a dump of everything at once. Be smart and strategize your new update with your users in mind. What makes the most sense for them?
6 things you need to do after embedding analytics
- Make sure your current users are aware – You should notify customers multiple times through media like email and your app. This should happen both before and after the update to prepare them for what’s coming.
- Provide at least a few basic reports common to all your customers, and then help guide each customer in learning how to customize them for their specific and different needs.
- Educate your current users – Not only do they need to know about the update, but they need to know how to use it. Spend the time to ensure your current users know where to find the new analytics and how to create any reports. Self-service analytics puts the tools in the end user’s hands, but they need to know how it fits in their daily workflow within your application.
- Seeing is believing – Share instructional videos on how to create reports, dashboards and visualizations in the embedded analytics solution. Does your vendor already have videos available? Find out how you can access and use them, or borrow their ideas to create your own videos with screen capture apps using your own application.
- Show and prove the value – Buy-in from users is much easier when you can prove the value of the update. This new analytics is a huge win for them and increases the value of your product overall. Make sure they understand what the addition of embedded BI means for your product.
- Obtain feedback often – As much as we plan to make sure our new update is what our users need, it’s important to understand how they’re using the data and what they might need.
Remember that this isn’t just a major change for your business and product, but for your users as well. Keep them in mind throughout the project, and you’re sure to succeed.