Standalone Analytics

Data analytics that is delivered to the user in a separate application. An application’s analytics must be accessed in a software tool that is built for the sole purpose of presenting that data. There is no integration between the display and the data that is powering it. Standalone analytics can lead to very poor user experience as they must be extracted in one application and then presented or analyzed in a separate application adding an extra hurdle for users, and removing analytics from the context in which they make sense to end users.