User experience (UX), or the overall experience a person has when using a product, is incredibly important in modern business. As a result, more and more developers are putting an emphasis on user experience and the potential impact it can have on end users. If you want to boost your UX even further, however, embedded analytics is a must. This technology plays a significant role in user experience, which we’ll cover here.
Consumer Focus
Modern users desire data more than ever. They’re not only data-driven, but they also understand data and use it to inform their decision-making process. This is even more apparent in business, regardless of the department. Analytics is providing businesses with significant advantages in supply chain, sales, purchasing, human resources and other vital business roles.
Ultimately, this means that if your application provides users with data, they want to be able to access it to use it in an actionable way. They want to jump in and find the data and insights that are relevant to their needs, so the information can be used to support their business decisions. If users can’t do this effectively on their own interface, they’ll be tempted to export the data onto other software.
If the analytical platform is embedded within the existing application, however, end users have the functionality and access they’re looking for. This not only helps you serve your users’ needs better, but also improves the overall value of your product.
Streamline Experience
If you don’t have embedded reporting or BI capabilities, end users need to switch between different applications to access and analyze their data. This is time-consuming and disruptive, which makes for an awkward user experience that impedes productivity.
This may not seem like much, but small interruptions or inconveniences like this can be enough to ruin user experience and satisfaction. The ability to provide analytics, data exploration and all other functions within the same application keeps the entire user experience seamless and streamlined.
Broad Access
Embedded analytics is about more than a visual interface for data interaction — it can also help users perform advanced analysis of complex data sets from various sources. This broad access gives a clear, comprehensive picture of the data overall, leading to better and more informed decision making.
By providing end users with the ability to work with data from multiple sources, along with a broader range of capabilities and insights within the application, they will have a better experience from start to finish.
Get Started With Izenda
There are many aspects to providing a positive user experience for your customers, but embedded analytics can have a significant impact. Using embedded analytics in your software takes your user experience to the next level, and it provides plenty of value to your end users.
At Izenda, we offer embedded analytics solutions that can be integrated into your existing software for a seamless and modern user experience. Learn more about how Izenda embeds self-service BI into your software and request your demo today!
