Affiliated Acceptance Corp supports fitness clubs and martial arts schools with payment processing and back office systems that offer a full set of features including contracts, account management, scheduling, attendance tracking, personal training record management and martial arts belt management. In business since 1989, AAC serves both small and medium sized (40 to 50 locations) fitness centers and martial arts schools.
The company delivers both software and back-office services. For example, AAC customers get help dealing with chargebacks and overdue payments from AAC’s call centers.
A Move to SaaS Drives Reporting Changes
AAC’s old business intelligence system provided a limited number of reports. Users couldn’t take the data and port it out; everything had to be printed on paper. So the company was forced to increase call center staff with developers to field inquires and work on producing needed reports. That kept AAC’s team away from developing value in their core applications.
When it came time for AAC developers to launch a new, SaaS platform, they chose Izenda as the new business intelligence reporting system. Simplicity and usefulness were important in the choice. Integration took just three weeks.
With Izenda’s BI solution embedded in their software, AAC customers are now empowered to make better, data-driven business decisions. Busy gym owners can now drill-in and through dashboards to view important metrics and make business decisions based on them. User adoption has been rapid, since Izenda completely retains the look and feel of AAC’s application. Users get a new BI system they “feel like they already know.” The level of customer satisfaction continues to increase as a result of the additional self-service functionality and easy onboarding.
AAC’s developers can now focus on higher-order issues that help them move their business forward, rather than revisiting client reporting requests. And their new, embedded analytics solution provides significant value to customers who are competing against large companies with significant IT infrastructure.