Izenda Embedded Analytics and Technology Blog

Jul 21
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best practices for data security

Data Security Best Practices: One Doc From Destruction

By | Business, IT and Engineering | No Comments
As an organization grows, data security becomes more of a pain point. A software company may have started out with only a handful of employees who share responsibilities – and admin access – to databases and applications. But as it grows, there quickly becomes a need for things like role-based security models, backup and restore protocols and user credential policies. Read More

Aug 09
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a pile of old tools, a real life example of the problem with using too many SaaS products

The Downsides of SaaS Tools

By | Business | No Comments
Easy to get into, difficult to get out of. In some ways, SaaS applications are like bad relationships. Recently I did a bit of auditing of the SaaS tools our marketing department uses, and the results are sobering. SaaS products promise a fast path to a solution, but there are consequences to relying on them – things you don’t always think of while typing in that credit card number. Read More

May 16
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businessman viewed from behind as he contemplates a skyscraper with the sun behind it

Wise Words from Departing Tech Founders

By | Business | No Comments
They say hindsight is 20/20, and perhaps no one on the planet has better vision than founders of tech startups looking back as they head out the door to bigger and better things. Some of this insight comes from regret – decisions they wish they had made differently – but a lot of it comes from things they’ve always understood in their gut but can only confirm when they have some time for reflection. Read More

May 08
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Abstract computer-generated image with grid and circles, reminiscent of the gear or parts of the futuristic mechanism

Not in Gartner’s Quadrant? 4 Reasons Why It’s Not a Problem

By | Business | No Comments
As navigating the tech sector in search of a best-fit vendor gets more difficult, more and more companies are turning to big-name analysts. Forrester, IDC and especially Gartner have become huge brand names when it comes to guiding acquisition decisions. Of these, Gartner and their “Magic Quadrant” analyses have come to dominate the space and become a go-to for large organizations when it comes to making final decisions. Read More

Apr 26
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proof of concept best practices

Four Best Practices for a POC

By | Business | No Comments
A proof of concept (POC) is often the final step in the sales process, so assembling all the needed factors for success is critical. Without careful planning and best practices, all your hard work and investment in the POC could be squandered. Worse, the deal you had on the line may be doomed to fail.

Here are a few best practices taken from our team that can help you prepare for your POC and maximize your chances of success. They can help you approach the process strategically, and perhaps grease the cogs on the client side a bit, so as to make it more likely to be a worthwhile endeavor. Read More

Apr 24
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One giant goose egg among tiny quail eggs.

The Problem with Selling Your Software to a Big Customer

By | Business | No Comments
It’s exciting to land a big client. It’s not just a matter of making your numbers for that quarter – it’s also the sense you get that you’ve moved up a notch. If your typical customers are small or mid-sized businesses, it can be a nice confirmation of your application’s value in the marketplace, and a glimpse of more opportunities out there for selling to enterprises.
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