Any operational change brings about challenges often caused by nothing more than a lack of familiarity. It is, therefore, critical for software companies to understand the specific needs of the end users of their product. During the setup and customization process, embedded analytics can be specifically tailored according to the needs and role of the end user, ensuring the seamless integration of embedded analytics within the end user’s regular workflow.
If the end user’s workflow is for example, by having to navigate to a separate analytics UI, or by using one with a design unlike their application, the likelihood of adverse consequences increases, lowering adoption, engagement and renewal rates. Read More