That includes either restarting any BI initiatives that were put on hold, or finally beginning your BI journey. After all, for software companies, if delivering reporting and analytics to your customers isn’t on your product roadmap, it should be. Why? It’s likely your competitors have already done so.
BI can be used for everything from tracking and measuring performance to identifying customer insights with data, so there are virtually limitless possibilities for your business. Read More
What is Self-Service Reporting
In business intelligence software, self-service reporting is an analytics model that empowers individual users with report-building and data analysis – rather than data scientists or statisticians. With easy access to data, end users can make data-driven business and operational decisions regardless of their technical background.
In short – self-service reporting is defined by the ease with which users can access it, and not how easy it is for IT professionals.
Free reporting tools are offered by some vendors and they have their rightful place, especially early on.
What must be addressed is their shortcomings and how it ultimately affects the big picture.
A lack of adaptability, usability and scalability eventually eats away at your organization’s potential ROI. But you can cut enormous costs and your workload over time by understanding where your free options fall short. Read More
If you’re thinking that you need data scientists and other data professionals to accomplish this, think again. With the advent of business intelligence tools, the power of data is now accessible to anyone. Read More
Like other executive dashboards, a CMO dashboard is looking for fast, specific views into the metrics that are relevant to their department. They want to be able to see the areas for improvement and the areas that are excelling, based on the business data. With the metrics displayed in a dashboard, CMOs are able to gain insights to improve the performance of the marketing team, marketing strategies and overall growth of the company. Read More
