Any company can monetize their data. In fact, your application likely collects so much data you don’t even realize how much you have. Even that underutilized data has value to another company or industry.
Companies can monetize data in two ways:
- Directly — sold or traded
- Indirectly — create new products or services to leverage the data
The enterprise software solution embeds Izenda’s self-service business intelligence and analytics solution to leverage the datasets of more than 60 percent of licenses Canadian medical marijuana producers. Read More
It’s interesting to see how data analytics helps track of what’s coming into warehouses and stores. When you see trucks pulling up to loading docks at local warehouses you probably don’t think too much about what happens when they pull up. It’s hard to believe how recently operations managers at some warehouses were still using clipboards and maybe a spreadsheet to not only track the loads that were accepted but also what happens when something was rejected for spoilage or damage. Read More
Arketi Group asked several marketing leaders what we should make top priorities in 2016. I can’t help but notice the absence from our discussion of what is becoming the biggest trend in 2016 – personalization. Recently, Salesloft hosted their annual Rainmaker conference for those working in B2B sales development and related roles where the biggest takeaway was personalization. Read More