Data Visualization: The Functional Art of Business

izenda data visualizations bi platform

Data-driven decisions are dominating the business world, but making sense of massive amounts of data can still be a challenge without the right tools.

Data visualization refers to the presentation of data in a graphical or pictorial format. Presenting data in this way can enable decision-makers to see a visual representation of data and digest complicated concepts more easily, allowing data to be used as productively as possible.

Find out the unique advantages of digestible data visualization and how it can enhance insights and provide more information than standard analysis.

The Value of Data Visualization

The human brain processes visual information more easily, so charts or graphs can make digesting complex information easier than looking at numbers alone.

When presented in such a way, data can be used to:

  • Identify areas of improvement.
  • Discover the factors in customer behavior.
  • Predict product patterns and placement.
  • Predict sales volume.

Here are some unique benefits of using digestible data visualizations:

Simplified Information

Graphical representations of data allow users to see and digest massive amounts of data in cohesive, clear ways, giving them the tools they need to make sound decisions. Because it’s faster and easier to interpret and analyze information in this format, these decisions are also reached in a timely manner.

Pattern Recognition

Large amounts of complicated data are much easier to interpret when presented in a visualization, allowing users to draw connections and identify patterns that would go unnoticed otherwise. This helps organizations focus on the areas that are more likely to serve their goals.

Identify Trends

When presented in a graphical format, outliers in data stand out and are much easier to identify. This gives users a clear view of the factors that impact different aspects of their business, such as quality control issues or customer turnover, and allows the users to address the issues before they affect bottom-line performance.

Real-World Insights

The ability to add real-world insights to data visualizations, such as interactive geographical data visualization, enables users to interpret the data in the context. Interactive data visualization also encourages users to explore and manipulate data sets to discover new factors and add another layer of analysis, providing more in-depth insights.

Better Engagement

Once data visualizations have been used to identify trends or gain insights, this information needs to be communicated to others. For non-technical users, graphs, charts, maps, and other visual representations of data can help the information and message come across quickly and clearly.

Stunning Data Visualizations From Izenda

Digestible data visualization is an essential tool to help users make the most of their collected data. Data visualization tools are not created equal, however, so the best insights come from using the tools that are designed for your success.

Izenda offers a robust and extensible library of powerful visualization tools that enrich your data and engage your users. From standard line and bar graphs to heat maps and interactive maps, all with an array of customization options, there’s no limit to what you can do with your data. Request your demo today to learn more!

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