Why Most Embedded Analytics Solutions Don’t Enable Growth

Not all embedded analytics solutions are created equal

Grow or die. Businesses have held to that principle for a long time because it’s tough to compete when offering a limited product. Growth happens by adding customers or adding features such as embedded analytics that existing customers are willing to pay extra to have.

But not all embedded analytics solutions are created equal. In this blog, we’ll take a look at those impediments to growth and suggest how an alternative should work.

Licensing Challenges

Many analytics solutions put their clients in the untenable situation where customer growth results in costs spiraling out of control. A vendor that charges per user costs imposes an expensive licensing plan on customers. What that means for the business application vendor is an escalation of costs. That makes increasing the number of users prohibitively expensive, even to the point of making user growth too expensive to maintain. Businesses expect an economy of scale.

These vendors may charge per core fees as well, which makes another requirement of growth more expensive. And many analytics vendors have separate designer and user view only applications, each with their own licensing fees.

Izenda provides an OEM licensing model as an annual subscription. Our unlimited distribution and client-based licensing models scale with your application. The licensing includes production and development instances at no charge; unlimited users, cores and servers. This creates predictable pricing to align with your growth.

Iframe-Only Embedding

Vendors who choose iframes as their means to embed analytics add challenges to integration, which develop into problems with scaling. A common technique is to add a report or dashboard viewer into an existing application via iframes. As the host application evolves those iframed portions can become rigid blocks that have to be worked around because they did not use an open, extensible or configurable front-end. The company suffers an increased maintenance burden with more systems, which also results in a greater margin of error.

Izenda’s front-end code allows for a deeper and more seamless level of integration. Embedding analytics into the application’s workflow creates a single source of truth. Izenda enables software product teams to embed and rebrand parts, pages and associated workflow with a few lines of code.

Limited APIs

Modern web applications are based on REST architecture, so building a non-RESTful API for use with a web application gives you a sub-optimal system. Lightweight, scalable and maintainable are hallmarks of RESTful web services, which are commonly used to create APIs for web applications. A non-RESTful API won’t offer a comprehensive set of API endpoints for database connection, data modeling, security, managing permissions, exporting and scheduling. Izenda’s exposed and fully documented REST API benefits developers by making automation and extension straightforward.

How open and extensible is the architecture? This does matter, as it will put limitations on how your application and its analytics can scale.

Limited Deployment Options

The cloud can be a wondrous thing for your software application – unless compliance issues require an on-premise solution. A cloud-only solution can’t scale for clients who require data to remain on-prem.

Izenda offers deployment options to meet every need, with the ability to have your analytics on-prem, in the cloud or in a hybrid environment. A portal is another option to help deliver analytics to other stakeholders.

Challenges of Proprietary Infrastructure

An organization is faces with great challenges (and costs) when trying to scale analytics solutions that require the purchase of proprietary infrastructure, data warehouses or cubes. To use these solutions, data must be moved and prepared. In addition, this new infrastructure must be licensed, all adding to the cost and time for each deployment. Izenda does not require proprietary infrastructure, eliminating this additional cost.

Configuration Issues

Configuration and maintenance of traditional BI tools and many embedded solutions are complicated tasks that require developers to work in code. That adds to the complexity of scaling up. Once the initial setup of Izenda’s analytics is completed, the administration of the solution shifts to the business analyst. Izenda empowers BAs to tailor the BI solution for different organizations and user types without the use of code.

Lack of Self-Service Functionality

To scale up the number of users requires more than adding user logins. Scaling usage requires a solution users will actually use. An analytics solution with no user adoption has not successfully scaled. That requires the solution to complement the user’s need and the workflow of a particular application or portal. It also requires the application to appropriately empower the user to build their own reports, dashboards and data visualizations, instilling self-service into the analytics solution as Izenda does. Some users want a simple drag and drop interface with limited options, while others want more features in a solution that empowers them to dive deeper into the data for more insight. To scale usage, you need to be able to meet all the needs of different users with an analytics solution like Izenda.

Failure to Measure Performance

Many analytics solutions don’t offer a way for the company to measure report usage and other metrics. So they can’t tell how well their analytics serve their customers.

But Izenda enables understanding which reports and dashboards get regular use aids the software company in knowing which are successful and which need additional customization. The successful examples can be turned into templates across the multi-tenant environment allows for focusing efforts on issues. A business analyst can use Izenda’s copy management functionality to push out global templates to all customers when a report proves invaluable to a single customer.

Learning what reports users don’t use lets the company examine those reports to discover why. For example, if a report empowers users to run a query that’s not fully optimized, the company can implement a data model configuration to improve performance.

The Speed of Change

Many analytics vendors make it difficult to add tenants and new users, requiring heavy IT involvement. Izenda’s copy management functions enable a business analyst to use an existing tenant’s settings as a template to set up new tenants and their users.

Next Steps

Take a closer look at our embedded BI platform and see how it would work for you. Try Izenda now to unlock the value of your data for a competitive advantage.

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