Will Embedded Analytics Die in 2019?

laptop showing data visualization embedded analytics

The true definition of an ’embedded analytics’ platform is getting lost in translation. The importance, however, increases exponentially quarter-over-quarter.

In reality, fully embeddable BI platforms are in more demand than ever before. Businesses are spending more on embedded analytics, rather than traditional BI tools, and many businesses are looking for embedded analytics within existing applications they already use.

Embedded Analytics Is the Future

With the fall of traditional BI solutions, many vendors are working to convert their platforms and provide a fully embedded solution.

Many vendors fail.

Unless the existing platform focused on fully embedding from the beginning, they’re fighting an uphill battle, and likely starting from a stronghold. Their security, platform architecture, interfaces and usability aren’t designed to meet the demands of independent software vendors.

Choosing an exclusive embedded analytics vendor is the best option for organizations like hospitals. With tight privacy restrictions, embedded-focused vendors like Izenda become the perfect match.

While simpler BI solutions may still meet the needs of some organizations, more users are requesting real-time reports. Embedded analytics can get the job done.

In addition to offering more customization with real-time reporting, fully embedded analytics providers like Izenda also boast the following:

Code-Level Integration

Code-level integration is invisible to users and scales along with your platform. This allows your branding to stay consistent and any future changes to occur seamlessly, minimizing the disruption to your end users.

Focus on Core Competencies

Like traditional BI providers looking to retrofit embedded analytics into existing applications, embedded analytics isn’t your core specialty. With an exclusive embedded analytics provider, you’ll benefit from top-tier analytics from experts, leaving you to focus on improving your core product.

Additional Revenue

By including embedded analytics in your product, you can significantly increase your offerings and provide more value to your customers. Whether you choose to provide licensing for premium solutions or exciting add-ons for upgrades, embedded analytics expands the capabilities of your product to make it more appealing for users.

Improved Reporting

Embedded analytics provides users with visually appealing reports and dashboards that can be created, managed, and maintained within the same application. This not only prevents users from needing to switch applications to access the information they need, but it also helps you retain your customers and differentiate yourself from the competition.

Better Security

Because embedded analytics occurs on the same platform, it inherits the existing security protocols. This makes managing data access and user permissions quick and easy, while also providing your users with the secure access they count on.

Where Can Embedded Analytics Take Your Business?

Embedded analytics is expected to dominate in the coming year, but there’s a huge difference between choosing a vendor that retrofits their platform and one that focuses exclusively on embedding within it to become invisible.

A purpose-built solution like Izenda can live within an existing application, ensuring that your end users get what they’re looking for without ever leaving your application or seeing a different logo.

At Izenda, reporting and analytics inside your application is our specialty. 

Our solution embeds directly into your existing platform at the code level, invisible to users, giving you recognition for top-tier analytics within your current brand. We’re dedicated to providing BI insight with highly usable software that addresses all the needs of the business and the user. Request your demo today to see if Izenda is the right fit for you!

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