Izenda CEO Sanjay Bhatia knows data is sexy, and others are catching on. Sanjay spent some time talking to Wes Moss on Atlanta TechEdge about the significant improvements the company has made in helping regular people better understand data.
Harvard Business Review called Data Scientist the “Sexiest Job of the 21st Century.” That’s because a great data scientist is really a great storyteller, someone who can take the petabytes of data being created every year and make it meaningful to the average business team. Every industry, from healthcare to education to supply chain management, needs this kind of larger insight into the data they create and collect.
Izenda’s product and mission is to help regular people with regular spreadsheets understand data visually, use a Google-like search to navigate, drag-and-drop report elements, and generally have a better grasp on their data and its meaning. Moss and Bhatia discuss how the Izenda product was partially inspired by the same experience you might get while playing a video game. Bhatia incorporated some of those user elements often present in computer and console games into his business intelligence tool, so the navigation is familiar and natural for users.
Bhatia got his start while working on various development projects as an MBA student at Georgia State University, when he noticed that companies were left waiting weeks and months for significant quarterly reports that would determine important business decisions. They were left waiting for highly technical teams of outsiders — Bhatia being one of those — to develop these reports. Often they were outdated even before they were complete. This was a major problem for our fast-paced world, in which winning a deal against a competitor or preventing a global pandemic can be done by having current, real-time information in-hand. The result was the Izenda product suite.
What do you think? Is data sexy or not? Post your thoughts.
