How Real Time Data Virtualization Turns Customers into Raving Fans

By | Business

Adding real-time capabilities keeps you—and your clients—up to date.

pink dots connected to suggest points of data on a networkA raving fan—that’s what every account manager wants in a customer. CRM software alone doesn’t do the trick, because the best relationships go beyond the interactions with account reps.

Customer perception, which is based on connections customers have with all of their vendors’ people and content they interact with on a regular basis, is of primary importance. Experiences may include billing support with accounting, finding information on an FAQ website search, and customer assistance.

Data virtualization allows users to access and join information stored in multiple systems without a nightly Extract, Transform, and Load (ETL) or cube refresh. This means that all data is always fresh, and you can update the system and immediately see the results in the reports and dashboards.
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