67% of businesses consider data to be, or will be, a highly valuable asset for the decision-making process. But only one-third of businesses use data to identify opportunities and predict future trends and behaviors. Organizations cite the lack of access to information and the quality of data as the biggest barriers to data analytics.
And though business decisions should not be solely influenced by data analysis, it’s the combination of instinct, experience, and data analysis that yields the best results. But walking that line can be a challenge. So here are 5 steps to becoming a more data-driven organization.