In these days of “big data,” where should you start to gain insight about your business and its customers? Start small.
The notion seems to have taken hold that data insight requires all the possible sources of information. This starts with simple sales and expense figures and ratchets up to a multitude of IoT sensors on everything from your inventory to the shelves from which consumers grab products to put into their shopping baskets. You must know the weather, demographics and what people were Tweeting about to understand your business and its market. Read More
