In the past few years, data analytics platforms have gone from a nice-to-have to a requirement among SMBs and enterprises across almost every industry – mostly thanks to Big Data. Often used interchangeably with Business Intelligence platforms, data analytics software empowers businesses to leverage their data to discover insights and make smarter decisions.
But it’s important to understand that BI analytics platforms are simply a tool. And the efficacy of the tool depends on how well you use it. In other words, BI is not a magic solution that will automatically make your organization more successful. In fact, BI tools can do more harm than good if you and your business aren’t properly prepared.
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