I think of that popular adage every time I see something offered as “free.” One way or another, somebody is paying for it. Maybe not with money. But with time, work, or some other resource. Nowhere is that more true than when it comes to free data analytics software.
Embedded BI and analytics sets software companies apart from their competitors who use branded third-party BI tools. Those other solutions at best put iFramed reports and dashboards on pages of their applications. And for some businesses, that”s all they need.
But once your organization starts to really grow, that doesn’t become scalable. IT staff usually must use a separate tool outside of the core application to create the reports and dashboards. They then need to insert those views via iFrame and repeat the process when end users need new reports. As your number of users grow, IT will quickly become overwhelmed.
However, the same survey asked the degree to which using marketing analytics contributed to overall business performance. On a scale of 1 to 7, with 1 being “not at all” and 7 being “very highly,” the average response was 4.1. Not exactly promising.
While the benefits of integrating marketing analytics into your business are great, there are equal challenges to being successful at it. Success requires detailed planning, preparation, and patience.
The rising globalization of the supply chain brings its own set of challenges. Commodity volatility, changing fuel costs and regulations, and increased competition from outsourcing create the potential for inefficiency and waste. The solution? Supply chain analytics.
Businesses can use insights gained from data to improve efficiency and growth in many different ways. Here are some examples of how the most innovative top companies have used data analytics to their advantage. Read More
But it’s important to understand that BI analytics platforms are simply a tool. And the efficacy of the tool depends on how well you use it. In other words, BI is not a magic solution that will automatically make your organization more successful. In fact, BI tools can do more harm than good if you and your business aren’t properly prepared.
It truly is the most wonderful time of the year. Well, at least for data analysis it is. Read More
And perhaps no other holiday is as ripe for data analysis than Thanksgiving! Every year millions of Americans sit down to essentially the same meal – turkey, vegetables, pie, and more. So as you can imagine, there’s a lot of consumer data that spikes in November. So we took that data and visualized it for you!
Happy Thanksgiving from all of us at Izenda. Have a wonderful holiday with friends and family. And if anyone brings up politics, just interrupt with one of these cool facts and statistics.
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