How Business Intelligence Software Helps SMBs

By | Analytics, Business Intelligence, Self-Service BI, Tips and Tricks

Self-service business intelligenceThe modern idea of Business Intelligence (BI) has been used by big companies since the early days of data warehousing. BI didn’t start out as a complicated set of data analytics. Going back as far as there were people doing business, proprietors used BI to improve their odds of making a sale. The age of big data changed the rules somewhat, but that doesn’t mean that the game can’t be played by both big and small businesses. If you run a small business and think that BI and analytics are only for big corporations and only they can afford it, you couldn’t be more wrong. Read More