Harnessing the power of data is about more than dashboards. With the right BI tools, many departments and individuals within your organization can benefit from the insights of your data, but they may not want to deal with dashboards. This is where embedded analytics software comes into play.
Embedded analytics can refer to many different tools, but the overarching idea is identifying the right data points and putting them in the hands of the right people when they need them most.
So, is the idea of embedding analytics worth the hype?
How Is Embedded Analytics Used Now?
Embedded analytics can take visualizations, KPIs and other information and embed them directly into the workflow. This way, while you’re working with your preferred software, you can access the data you need at the time you need it. Because of this, individuals using different BI tools can use only the data they need without switching to a different platform.
How Does Embedded Analytics Build on Traditional BI?
Embedded analytics is especially useful from an executive’s perspective since it ensures that all the employees are using the same process and data for their business decisions. With small amounts of data at a time embedded into the workflow, users receive the information they need without becoming overwhelmed by the data.
By embedding the software, business intelligence becomes more accessible to people, so those who are non-technical are no longer drowning in numbers that don’t matter to them. They’re able to use the data to their benefit, even if they don’t understand the numbers themselves.
What’s Next for Embedded Analytics Software?
When analytics are embedded, business users are empowered. The analyst can build a visualization with the appropriate data and metrics, but the end-user can still alter it and view it from any angle they wish. This information is embedded, so the end-user can find answers to their own questions, instead of needing them answered in advance.
In short, embedded analytics will continue to improve interactivity and customization over time, so the possibilities are virtually endless.
What About Dashboards?
Despite the prevalence of embedded analytics, dashboards still aren’t going anywhere. For some end-users, embedded analytics was the only option, so they weren’t going to be using dashboards anyway. In this respect, embedded analytics can reach a wider audience that dashboards couldn’t.
For the people who use dashboards, however, embedded analytics improves the workflow and makes everything more convenient. It provides a workspace to brainstorm and work through ideas with analytics.
Find New Opportunities
Embedded analytics has more applications than we have discussed here, and its uses are only expected to grow in the future. As more and more businesses realize the importance of understanding and interpreting data, they’ll find new ways to put the right data in front of the people who need it most.
If you want to learn more about embedded analytics and see how it can help your business, Izenda is happy to help. Take a look at our BI solutions and request your demo today!
