sales and marketing analytics

A Quick Guide to Sales and Marketing Analytics

By | Industry Trends
The most successful businesses are the ones that understand the intrinsic relation between sales and marketing. From brand awareness and lead generation to customer acquisition and retention, sales and marketing are where your business most actively interacts with the world. In other words, they represent the face and mouth of your company. So you want it to look and speak as well as possible, right?

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resources for five challenges with embedded bi

Embedded BI: 5 Challenges You Should Consider

By | Embedded BI
If you’re an ISV, you’re likely finding that customers increasingly want a modern Business Intelligence and reporting solution integrated with their core application. Your customers don’t want the hassle of figuring out how to make a third-party BI tool work with somebody else’s application and their data.

To help you figure out how to implement BI and analytics with your core application, we’ve collected some resources that we’ve created or have found that other experts offer.

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built-in embedded data analytics provides a wealth of potential benefits to all businesses

Built-In Data Analytics Offer a Wealth of Potential Benefits

By | Analytics, Embedded BI | No Comments
It’s no secret: Businesses rely on accurate and relevant insights based on the data they collect. And with big data becoming a more prevalent resource for businesses of all sizes, leveraging that data into insights has never been more important. End users need to gain that insight at the point of decision, but their companies often segregate the data by department or into data silos.

Compounding the problem has been the widespread use of separate business intelligence and data analytics platforms across the organization. The decision-making process remains inefficient as users lack accurate, up-to-date, and complete information. This fundamentally flawed process results in unfavorable outcomes.

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embed analytics into any tech stack

Embed Analytics into any Application’s Tech Stack

By | Embedded BI, Industry Trends | No Comments
Izenda’s embedded analytics platform has its roots in our long history of integration into .NET web applications. We’ve helped more than 10,000 organizations overcome the challenge of turning data into insight without disrupting the workflow of millions of end users. Now, we’re deepening our commitment to deliver a platform that’s purpose-built for OEM and embedded use in any application’s tech stack. Read More

embedded analytics business intelligence from izenda

Embedded Analytics & Reporting

By | Embedded Analytics
Over the next five years, 90% of analytics solutions for business users will be embedded in core applications. With a high ROI and self-service functionality, embedded analytics products provide more value than traditional BI. Instead of splitting focus and resources on ad hoc reporting requests, embedded solutions allow companies to focus more time on their core business while providing top-tier reporting for users.

Here, we’ll do a deep dive into all things embedded analytics and reporting and learn why it’s increasingly becoming a necessity for SaaS apps, SMBs, and enterprises alike.

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embedded dashboards

Embedded Dashboards: What You Need to Know

By | Embedded BI
Your users have pushed for better dashboards and self-service functionality. They’ve tried working with their own IT for new dashboard designs. They may push your organization for dashboards with more impactful reports and data visualizations. Neither option is scalable.

And thus begins your investigation into delivering better Business Intelligence inside your application. But how do you know your users will adopt the new dashboards? Or that users at different levels will adopt them as their own to make more real-time data-driven decisions? Read More

managing technical debt

Managing Technical Debt (and How BI Can Help)

By | For Product Managers
For many product managers and their teams, technical debt can be a black hole. Throughout product development, it may feel like you take two steps forward and three steps back. Technical debt is a common problem among product teams with no clear-cut solution.

But recognizing what causes technical debt is the first step towards successfully managing it. And once a technical debt management plan is in place, you’ll be able to easily inch your way out of that black hole. Read More

data security and business intelligence

Data Security & Business Intelligence: What You Need to Know

By | Business Intelligence, Embedded Analytics | No Comments
Facebook. T-Mobile. MyHeritage.

What do these organizations have in common?

In 2018, these companies hit the headlines due to big data breaches that affected millions of users. Each news report of a cybersecurity breach underscores the importance of preventing unauthorized users from accessing the massive amount of data that flows through your organization.

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embedded reporting and business intelligence software

Embedded Reporting and Business Intelligence Software

By | Embedded Analytics, Embedded BI
For ISVs, your users have come to expect analytics and reporting functionality in your application. But implementing a data analytics platform can bring unexpected challenges. For instance, getting your users to adopt the BI tool can be a hurdle for organizations and hinder their ROI. The solution? Embedding the Business Intelligence and Reporting platform directly in the application and integrating it with your users’ workflow.

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multitenancy in bi and analytics software explained

Multi-Tenant BI & Analytics

By | Business Intelligence | One Comment
Embedded analytics has emerged as a solution to a business’s demand for distributed data, providing decision-making information that’s easy to access, understand, and utilize at multiple business levels across departments.

Multi-tenant business intelligence (BI) platforms take this a step further, using a single application to serve multiple customers, known as tenants. This gives businesses the ability to create an application one time and deploy it to many customers across multiple verticals.

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