However, the same survey asked the degree to which using marketing analytics contributed to overall business performance. On a scale of 1 to 7, with 1 being “not at all” and 7 being “very highly,” the average response was 4.1. Not exactly promising.
While the benefits of integrating marketing analytics into your business are great, there are equal challenges to being successful at it. Success requires detailed planning, preparation, and patience.
In our customer-focused business world, business owners are constantly seeking new ways to get better insights and intelligence from their business data. BI software, or Business Intelligence, is a game-changing option for many businesses though few include it as an integral part of their success. This could be for many reasons, including insecurity with the process or not knowing if it’s worth the effort and expense.
With or without market awareness, BI software continues to earn its rank as a vital tool for businesses built to last. Here are four ways you can start succeeding with BI. Read More
Arketi Group asked several marketing leaders what we should make top priorities in 2016. I can’t help but notice the absence from our discussion of what is becoming the biggest trend in 2016 – personalization. Recently, Salesloft hosted their annual Rainmaker conference for those working in B2B sales development and related roles where the biggest takeaway was personalization. Read More
