A recent commentary calls the Microsoft Surface tablet a “misunderstood jewel.” Its value, the argument goes, lies not in being a major market competitor to the iPad, but in its potential as a powerhouse machine for enterprise use. As it seems clear it won’t really be giving Apple a run for its money anytime soon, focusing the Surface’s marketing and application in the enterprise sphere might be the best thing Microsoft can do right now, positioning its greatest strengths alongside one of its flagship devices. And the company should do so especially if it wants to see the Surface stick somewhere.
What major trends are changing the nature of the enterprise environment?
This question is constantly floated among technologists and industry experts, always looking ahead to what the workplace will look like in the next year, five years, and so on. Ars Technica recently made its definitive list, including:
- Moving mobile beyond the poor PC substitute
- The transformation of the “app”
- The social enterprise
- The IT department as integrator
We recently discussed the changing role of IT on the blog, and the other points listed are hot topics that come up often in tech industry speculation. The merits and reasoning behind each are sound.
Which do you think will have the biggest impact on the enterprise?
Predicting the future is hard, especially when you have an installed base to consider. But it’s not hard to identify the economic, technological, and cultural forces that are converging right now to shape the future of enterprise IT in the short term. We’re not entering a “post-PC” era in IT—we’re entering an era where the device we use to access applications and information is almost irrelevant. Nearly everything we do as employees or customers will be instrumented, analyzed, and aggregated.
I run a small software business, what do I do with Big Data?
It’s a buzz word that has spread across seemingly every industry, from healthcare to media analytics to education. Not only are leaders across industries still trying to wrap their heads around this concept, it seems like everyone is tripping over their competition to have “the most” — and the most advanced — big data first.
