A Simple Equation
In a dynamic business environment, it’s often unclear what type of marketing activities achieve results or what new experiments to try. In times when the stock market changes by double digits in a month, common wisdom doesn’t always apply.
Innovative companies experiment with new approaches, but need to be able to measure the results of small micro-campaigns or use historic trends to justify investment. We ran into a situation where we wanted to better understand how periodic follow up affected revenue. While this data was already in Saleforce.com, there was no way to rank and sort leads based on the number of tasks. The goal was to create a score to focus on the ones that had gotten the least attention.
This article explains how to create quantum “atoms” of data to avoid a paradox of 