The buzz coming out of Silicon Valley may lead many people to believe that tech startups are one exception to the trend. But that is an illusion. Read More
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Like many startup stories, Izenda began as a business concept drummed up in a college dorm room. The goal: to utilize agile methodologies and software to provide business intelligence to customers on a budget.
Founded in 2002 by Sanjay Bhatia, the company vision changed course a few years later when mounting frustration over the complexity of the industry’s leading reporting databases led to the pursuit of new technology. In 2006, Izenda unveiled and patented a web-based reporting solution that altered the way companies deploy and use intelligence. And the business has been gaining steam ever since. “I didn’t like how difficult the existing databases were to operate and analyze,” said Bhatia, CEO of Izenda. “The world was changing a lot faster than we were. You can’t spend 18 months working on data warehouse for a product that’s only going to be on the market for six months – so technology had to be more agile. That couldn’t be accomplished with the solutions available.” Read More
