sales and marketing analytics

A Quick Guide to Sales and Marketing Analytics

By | Industry Trends
The most successful businesses are the ones that understand the intrinsic relation between sales and marketing. From brand awareness and lead generation to customer acquisition and retention, sales and marketing are where your business most actively interacts with the world. In other words, they represent the face and mouth of your company. So you want it to look and speak as well as possible, right?

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data security and business intelligence

Data Security & Business Intelligence: What You Need to Know

By | Business Intelligence, Embedded Analytics | No Comments
Facebook. T-Mobile. MyHeritage.

What do these organizations have in common?

In 2018, these companies hit the headlines due to big data breaches that affected millions of users. Each news report of a cybersecurity breach underscores the importance of preventing unauthorized users from accessing the massive amount of data that flows through your organization.

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how healthcare analytics can help fight healthcare waste

How Healthcare Analytics Can Save the U.S. Billions

By | Healthcare
Did you know that $10,000 is spent on your health each year? But only about 75% of it is used on necessary healthcare processes. So what happens to that $2,500?

It’s wasted.

According to a recent study headed by Humana’s Chief Medical Officer, William Shrank, MD, the US health care system spends around 18% of its GDP on health care – about $10,000 per person. But it’s estimated that about 25% of that is wasted. That’s an estimated waste of $760 billion to $935 billion each year.

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how to evaluate an embedded analytics solution

Evaluating Embedded Analytics for your Application

By | Embedded Analytics
When doing research for an embedded analytics solution for your application, you’ll likely be overwhelmed with content. But a lot of that content is only focused on the implementation process – specifically the benefits of embedded analytics.

But choosing an embedded analytics solution for your application is no easy task – nor should it be taken lightly. Of course, there are benefits – but businesses like yours want more than a list of benefits. You want advice.

We’ve got you covered. Through our years of experience in the BI space, we’ve developed an in-depth guide to the before and after of embedded analytics – the evaluation process and key steps to take after its implementation.

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embedded analytics and reporting software from izenda

Embedded Analytics and Reporting Software

By | Embedded Analytics | No Comments
IN THE NEXT 5 YEARS, 90% of analytics solutions for business users will be embedded in core applications. With a high ROI and self-service functionality, embedded analytics products provide more value than traditional BI. Instead of splitting focus and resources on ad hoc reporting requests, embedded solutions allow companies to focus more time on their core business while providing top-tier reporting for users.

Want the full story? Continue reading for a deep dive into all things embedded analytics and reporting and learn why it’s increasingly becoming a necessity for Saas apps, SMBs, and enterprises alike.

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the best ad hoc reporting tools

How to Choose the Best Ad Hoc Reporting Tool

By | Ad Hoc Reporting | No Comments
Ad hoc analysis is a business intelligence process in which you create dynamic, real-time reports on an as-needed basis. Unfortunately, ad hoc report creation can quickly become a real pain point for an organization. But with the advent of modern BI tools, it’s much easier for organizations to create the reports that they need at the time that they need it.

But now there’s a new pain point for organizations: choosing the best ad hoc reporting tool for their business needs.

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how to use data wisely with bi software

Quick Insights: 5 Ways to Use Your Data Wisely

By | Business Intelligence, Self-Service BI | No Comments
Business intelligence, or BI, is critical for planning and strategy in your business operations. BI software involves the use of technology to identify, organize, and analyze business information to get a view of data in the past, present, and future, which can be used to inform the decision-making process.

BI can be used for everything from tracking and measuring performance to identifying customer insights with data, so there are virtually limitless possibilities for your business. Read More