In July 2011, Gartner released a report “The Consumerization of BI Drives Greater Adoption.” Its main focus, the thinking at that time, was that business-intelligence tools were too difficult to use, slow to respond or didn’t deliver relevant content. A key sentence from Gartner’s press release: “BI users want to be able to just pick up and use the technology — they don’t want to have to read the manual.”
Today, Gartner, Gigaom Research, Forrester and others are all focusing on the benefits of self-service BI. Gigaom, in a recent white paper underwritten by Izenda, explored the importance of embedding BI tools inside applications. “Reporting and analytics must be embedded inside applications and end-users must be able to use their interfaces not just for running reports, but for designing them,” analyst George Anadiotis wrote.
It’s no surprise that end-users, whether digital natives or older consumers weaned on Amazon, Google and Facebook, have high expectations that the applications they use at work are modern, portable and easy-to-use. In a data-driven world, they want to create their own reports, dashboards and visualizations when they want it, where they want it and on whatever device they are using.
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