The Software IS The Business

By | Business, Customer Success, Technology

Previously, this blog focused on the importance of creating technology that matters. Today, the focus expands to how this concept is a key component of the growing “application economy.”

First, let’s define application economy. Here’s an excellent explanation: “We live in an application economy. Retail, news, entertainment, banking, education, government, communications—everything is driven by a connected, mobile, application-based world where your customers are far more likely to experience your brand and interact with your enterprise through a software application than a live person. To thrive in this new reality, developing and delivering superior user experiences that engage your customers and staff is now the ultimate priority. And all of it is enabled by software.” Read More

Profiling Analytics to Combat Insider Data Theft

By | Business, Customer Success, Technology

Izenda Tech Blog logoState-sponsored cyberattacks and criminal gangs constantly pose external threats to online security for companies worldwide. However, what happens if the “enemy,” as the old cartoon strip character Pogo would say, is “us?”

Financial services giant Morgan Stanley learned that lesson recently in a high-profile case of insider data theft. The company fired an employee in its wealth management division who they say stole “partial client data,” with the account information of about 900 clients “briefly posted on the Internet.” The breach did not include Social Security numbers or account passwords, the company said. Read More

Customer of the Month – Arvato Bertelsmann

By | Customer Success

Embedded and Branded

Read how this leader in product completion, logistics, eCommerce and supply chain management has embedded Izenda into their business. You can contact Arvato Bertelsmann at http://www.arvatocim.com

Arvato example Why did you choose Izenda?

Arvato created a robust collection of modules within “Vision”, a web application for use by our internal and external users that provides a feature-rich face to our back-end logistics application, all written in-house. While Vision has modules for managing orders, parts, operations, tickets and more, the cornerstone of our Vision tool had to be our Reporting module. We absolutely needed to get this right as this is where our users have so much “vision” into most aspects of our operations and capabilities. In short, our back-end systems have always been cutting edge, but the reporting module would drive how our customers actually perceive us. A company’s success is driven not only by actual performance, but by perception, and this was our chance to give our customers a stronger perception of our capabilities through real-time vision into our data. We had to get this right, and with the help of Izenda, we did.

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Great Software Gives Power to the People

By | Business, Customer Success

“Power to the People”

Rich Barton, founder of Expedia and Zillow, has always sought to put more power in users’ hands.

We have him to thank for the revolutionary way we now plan our travel: independently. He describes the frustration he felt in the early days of the Internet, when travel agents had access to databases that regular citizens, travelers, were not privy to.

“It was giving consumers access to information and databases that they knew existed because they either saw or heard professionals over the phone clacking away on a keyboard accessing that information. I remember I wanted to jump through the phone and look at the screen myself, turn it towards me and just take control. And I knew that I would spend more time and do a better job searching than this person who was doing something on my behalf, and who really didn’t know my preferences but was just trying to approximate them.”

So he did what he’s consistently done ever since: disrupted the market and brought about a revolution in the travel industry.

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Small Business, Big Data

By | Business, Customer Success, IT and Engineering

I run a small software business, what do I do with Big Data?

Large volume of data streaming 0's and 1'sIt’s a buzz word that has spread across seemingly every industry, from healthcare to media analytics to education. Not only are leaders across industries still trying to wrap their heads around this concept, it seems like everyone is tripping over their competition to have “the most” — and the most advanced — big data first.

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Still True 3 Years On: 10 Golden Principles of a Great Web App

By | Customer Success, For Developers, Tips

Fred Wilson’s 10 Golden Principles of a Great Web App

What makes a great web app?

You know it when you see it, its function is clear, and it makes intuitive sense to the users. It’s beautiful, and it runs smoothly with few bugs.

But plenty of apps are built that fail to meet these requirements, and they land quickly in the web app graveyard, or never get the love and attention they need from developers to make things right.

That’s why we turn to experts like Fred Wilson, whose company invests in apps that have a certain set of characteristics. These ten points, when put together, make for a great product, that people want to use. At the Future of Web Apps Miami conference in 2010, he laid out these principle. We recently ran across them again, and found them just as meaningful now as three years ago.

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